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Traffic Analysis

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What is Traffic Analysis? Traffic analysis is the process of collecting and interpreting information about visitors to your website. While many websites have access to very basic statistics about website usage, more advanced tracking systems can provide a wide variety of crucial information about visitors and online marketing campaigns, such as how your visitors navigate your site, tracking of sales and other conversions, what your most cost effective traffic sources are, or which pay per click keywords provide the best return on investment.   Traffic Analysis Benefits... All websites can benefit from more comprehensive information about their website traffic. Detailed statistics enable websites to make informed decisions about site usability, and the effectiveness of search engine optimisation and online marketing campaigns.For sites conducting online marketing campaigns, Receptional's Live Traffic Analysis can provide instant information on the effectiveness of each campaign. For example, a site advertising using Google's Adwords system can get an instant report on the cost per conversion of each keyword and pay per click listing. This information is invaluable in making accurate and informed decisions about online marketing.   What to Do Next? If you would like to discuss our site review services or any other aspects of your website then contact one of our internet marketing consultants now at contact@seoconsultantonline.com or via our online enquiry form.

Protect Your Brand With SEO Research

In today's competitive environment, many advertisers resort to using competitor trademark names as keywords in paid-search advertising. These trademark names appear in the search engine results pages for Google, Yahoo! and affiliates and partners when you buy Google AdWords or Overture Precision Match sponsored listings. Therefore, it's possible for your competitors to drive substantial traffic to their web sites by virtue of your trademark name, using your reputation to attract visitors.
A fine example of this is the sticky situation with Google AdWords. In an Internetnews.com article titled "Google Adwords Under Further Trademark Scrutiny," Google was quoted thusly:
"As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. We encourage trademark owners to resolve their disputes directly with our advertisers, particularly because the advertisers may have similar advertisements on other sites." Continue reading