Search Engine Optimisation

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Website Pay Per Click Management (PPCm)

What is Pay Per Click Advertising?

Pay per click advertising is a cost effective way to generate highly targeted visitors to your website.  By paying to appear in the listings on major search engines, you can ensure your website receives the exposure, and targeted visitors it needs.  Pay per click advertising allows you to control who sees your online advertising, and also what they see before they reach your site.

 

What Pay Per Click Management Can Do for You

  • Pay per click advertising campaigns can be set up quickly and can be managed for specific time periods, budgets and targeting.
  • SEO Consultant's live traffic analysis monitors the activity of pay per click visitors, including sales or conversion, with reports that can be viewed online 24 hours a day.
  • Measuring the return on investment from each campaign, search term and each pay per click supplier allows us to manage your pay per click budget efficiently and make informed marketing decisions about your online advertising.
  • SEO Consultant can manage existing pay per click campaigns to improving the overall performance and ROI, or set up new campaigns with the major pay per click suppliers on your behalf.

 

Recent Search Engine Optimisation News

Protect Your Brand With SEO Research

In today's competitive environment, many advertisers resort to using competitor trademark names as keywords in paid-search advertising. These trademark names appear in the search engine results pages for Google, Yahoo! and affiliates and partners when you buy Google AdWords or Overture Precision Match sponsored listings. Therefore, it's possible for your competitors to drive substantial traffic to their web sites by virtue of your trademark name, using your reputation to attract visitors.
A fine example of this is the sticky situation with Google AdWords. In an Internetnews.com article titled "Google Adwords Under Further Trademark Scrutiny," Google was quoted thusly:
"As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. We encourage trademark owners to resolve their disputes directly with our advertisers, particularly because the advertisers may have similar advertisements on other sites." Continue reading